Relationship Marketing and Leadership Strategies: CEOs Share Insights at KPCC Drucker School Forums


Social media is the first major “pull play” in marketing, while traditional media and one online manifestation, SEO, is still focused on “push”, says Gary Vaynerchuk of Vanynermedia.

Just a few weeks after the hype over Superbowl ads, Vaynerchuk spoke at a KPCC Drucker School Forum about his new book, The Thank You Economy, and his conviction that smart people aren’t grasping the enormous cultural shift social media platforms will have on businesses and customers.

Leadership is creating a shared identity and “directional intensity” of alignment and commitment, said Deloitte Global CEO James Quigley, who spoke to the Drucker Forum at KPCC a week later about his book As One: Individual Action, Collective Power. The book identifies eight forms of leader/follower dynamics, and discusses how cultural shifts favor blends of leadership styles within organizations.

Quigley’s access to CEOs around the world, and his own responsibility for 170,000+ Deloitte employees, lend gravity to his conviction that people and groups need to be better engaged. He called “heartbreaking” the crisis of people caring less as the need for “hearts and minds” in this era grows. “Be an opportunity seeker, not an entitlement thinker,” was his career advice to one member of the audience.

These brief reviews can’t do justice to Vaynerchuk’s animated presentation or Quigley’s thoughts on leadership; watch the videos of these latest presentations when they are released. Full interviews with top names in business are available free online via The Drucker Business Forum’s video archive; forward the link to business professionals and students around the world for free, real-world classes on business trends taught by current leaders. The excellent Drucker Business Forum series continues as Starbucks CEO Howard Shultz speaks tomorrow at the Colburn School.