The LEGO Group and Glendale-based Disney Consumer Products are currently developing LEGO sets based on Disney/Pixar’s Toy Story and Cars, and Prince of Persia. The toys are set to appear in early 2010. The companies announced the strategic partnership during February’s American International Toy Fair.
Kids can build LEGO sets according to directions, or construct an original scene, building, vehicle, or creature. They can sort, calculate, deconstruct, rebuild and assess the results of their experiments. LEGO is the ultimate low-tech, high-creativity interactive learning toy. This is a great strategic move for Disney Consumer Products.
The Cars and Toy Story franchises will be LEGO Duplo sets geared to younger kids – these sets have larger (and fewer) parts. Prince of Persia will feature standard LEGO system building bricks.